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In de Product Owner Podcast gaat Ruud Adriaans elke week in gesprek met interessante gasten uit de wereld van product. In de afleveringen leer je van de échte ervaringen, lessen en tactieken van product owners, product managers, specialisten en ondernemers. Elke woensdagochtend staat er weer een nieuwe aflevering voor je klaar. Zorg dat je geabonneerd bent - dan sturen we een seintje zodra de nieuwe aflevering online staat.
Episodes

Wednesday Apr 30, 2025
#174 | The struggle to define a product | Dave West | Scrum.org
Wednesday Apr 30, 2025
Wednesday Apr 30, 2025
In this episode, Ruud talks with Dave West, CEO of Scrum.org, about one of the most important — and most misunderstood — topics in product management: how to define a product.
They dive into why so many organizations struggle with this, what signals show your product definition isn’t working, and how a clear product definition helps align teams, focus on value, and guide investment decisions.
Dave shares his view on the shift from project to product thinking, and gives practical advice for product owners who want to take real ownership.
In this episode, we talk about: defining products, ownership, team focus, delivering value, setting product boundaries, moving beyond project thinking, accountability, product vision, working across the organization, and the role of the Product Owner.
Over deze podcast: In de Product Owner podcast spreken we elke week met een interessante gast uit de wereld van product management en gaan we in op echte ervaringen, lessen en tactieken van product owners, ondernemers en specialisten.
De Product Owner podcast is een initiatief van Productowner.nl
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